About the Author
LAWRENCE AZERRAD is a Los Angeles-based Grammy-winning graphic designer. He is the creative director and founder of LADdesign, which has created graphic design and comprehensive visual identity systems for clients such as Sting, Universal Music Group, Blue Note Records, The Silversun Pickups, Esperanza Spalding, WeTransfer, and Wilco. Azerrad was also the creative director for the Voyager Golden Record 40th anniversary edition.
Azerrad founded LADdesign, a graphic design studio focusing on the intersections of music, education, cultural initiatives, and branding.