Do not think I exaggerate when I say that Concorde is the single most important piece of design in my long lifetime. Will we see anything quite so elegant, beautiful, and optimistic again? I’m sad to say perhaps not, but that may be the challenge for our great designers, engineers, innovators, and even artists. Can you work together to create something so beautiful, powerful, and iconic it pushes the boundaries of our imagination? Can you make us dream like that again? Can you show us the future?
— Sir Terrance Conran

About the Author 

LAWRENCE AZERRAD is a Los Angeles-based Grammy-winning graphic designer. He is the creative director and founder of LADdesign, which has created graphic design and comprehensive visual identity systems for clients such as Sting, Universal Music Group, Blue Note Records, The Silversun Pickups, Esperanza Spalding, WeTransfer, and Wilco. Azerrad was also the creative director for the Voyager Golden Record 40th anniversary edition.

 Azerrad founded LADdesign, a graphic design studio focusing on the intersections of music, education, cultural initiatives, and branding.